Real Estate Tech Talk

I’m about to tell you about a little known program with huge benefits for REALTORS. Let’s even throw FREE into the mix!

Are you looking for the PERFECT perk you can offer your clients that you know they’ll love? How about a closing gift that always pleases? Prospective homesellers are always thinking about improvement items, and new homeowners always like to add their own personal touch to make a home truly theirs.

Home improvement superstore Lowe’s has partnered with the National Association of Realtors to provide direct mail postcards on behalf of Realtors that include 10% off coupon. In essence, Lowe’s foots the bill for you to send advertising to your prospects…as long as you include a 10% off Coupon for Lowe’s in it. Free, after all, IS a pretty good deal. The coupons are sent out via direct mail (to a list you provide) with printing and postage all paid for by Lowe’s.

Your name, your firm, and your contact information (along with a Lowe’s logo, of course).

It’s one of the few all-around win-win arrangements I have seen NAR do. It literally costs nothing to participate in the program, and all coupons come delivered with co-branding printed directly on them.

Learn more at http://LowesRealtorBenefits.com

Get started today!

Heidi Hundten

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Are you converting your contacts from social media sites like Facebook, Twitter, and LinkedIn into real living breathing customers? If you use social media to network and prospect, then you need to know the best way of meeting your new (and old) friends IRL (in real life, as the kids say).

“Computers don’t buy homes, PEOPLE do! Meet people.” – Grant Schultz

Here’s how to get started, get involved, and GET NOTICED as a Rock Star of social media in your market!

A “TweetUp” is an informal meeting of Twitter users. Sort of a ‘We know each other online, but lets get together to meet in person’ event. It’s perfectly suited for you to get to know other social media users in your local area, and grow your network.

The whole point of using social media for business is to grow your business, so take the natural next step and convert your virtual acquaintances to IRL (in real life) Friends!

Starting or attending a TweetUp in your area to get connected with the REAL PEOPLE who use social media is the REAL WAY to grow your business. Instant, attainable, measurable results. (new friendships and commissions)

A TweetUp is simply a local ‘MeetUp’ for people who use Twitter! You meet the people active on Twitter in your area, and get a great way to network with new people in a ‘Real Life’ setting.

TweetUps are typically spread through the use of hashtags. The ‘#’ symbol is appended to the start of whatever phrase you assign to your hashtag. Keep them short, memorable, and simple. For example, you may tweet:

“Starting a TweetUp in Madison – Let’s get together for the #MadisonTweetUP on Jan. 27th!”

Twitter users can then see who else is tweeting about the #MadisonTweetUp just by clicking on the term. This is how memes get spread on Twitter. (You may recall seeing the trending topics on the right sidebar of Twitter, many of these terms use hashtags.

You could preset a location for your new TweetUp, or determine one based upon feedback received from your Twitter community. I encourage you to take the lead as much as possible and cement yourself as a tech-savvy community leader.

How do you find people on Twitter in your area? Go to http://search.twitter.com Click on ‘advanced search’ and then search for people by location. Type in your zip code and a reasonable search radius, and boom, there you go.

Get started today!

Grant Schultz
Real Estate Tech Talk “Marketing Guy” and Realtor

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What do you for your community? The holiday spirit is about giving. Giving of goodwill, help, support, and love. It’s more than just things with bows.

Please watch this video.

You’ve figured out that YEO (You Engaging Others) always has more impact than SEO (Search Engine Optimization). Wonderful.

You spend time on Facebook and Twitter….how much of that time was fun and how much BUSINESS? Here’s a video that will make you think about BOTH when calculating your ROI, and compares costs of some of the old-media stanbys like billboards, direct mail, and the like. MUST WATCH!

For Realtors seeking to build your social media strength, remember to join Real Estate Tech Talk on the top right of this page.

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Talk soon,

Heidi